Sales plan closely link to the Launch Goals (G1.11) and can be considered as a continuation of the effort to realise the commercial value of the newly launched or existing/upgraded product. Sales Plan & Targets must be realistic, challenging and achievable.
- Objectives/Key learning points
- Targets aligned upfront
- Clear measurable criterions for success/failure
- Aligned resources to deliver the plan
- Appoint realistic sales budget
- One set of goals for the Sales Target stakeholders
- Possible to measure Return on Investment (ROI)
- Teaching Methodology
- Short introductory presentation flowed by some real-life examples
- Implementation Methodology
- Facilitate the Sales Plan & Targets workshop on a real project and gain commitment to delivery of the targets