The main role of the Front-End Innovation is to secure the right product/project portfolio over time according to the strategy and the business environment. Through the Front-End Innovation activities, the business can ensure a strong idea creation pipeline at defined business focus areas, screening and filtering of ideas and development the of new business cases. The second role is to assess and review the portfolio of running NPD projects against the new business cases, and to prioritise introduction of new products (and associated business cases) into the business NPD portfolio that best fulfils the part of the business strategy related to growth from Innovation.
- Objectives/Key learning points
- Understand the basic principles, processes and tools with the Front-End Innovation domain
- Define the best strategy for adoption of the Front-End Innovation capabilities in an organisation
- Teaching Methodology
- Training program can be tailored and scaled to the client needs (1~3 days duration)
- Implementation Methodology
- Practical demonstration of the Front-End workshops
- Full Front-End pilot can be tailored to meet the client needs