Product Strategy is about creating a balanced portfolio of products which allow competitive positioning in a variety of market segments with a clear and distinctive value proposition to the key players in each segment. Closely connected to Product Positioning (see C.1.4).
- Objectives/Key learning points
- Understand how to develop good product strategy
- Define gaps in the current product strategy
- Teaching Methodology
- Short theoretical introduction followed by examples of good practise
- Implementation Methodology
- Practical implementation by challenging existing Product Strategy and developing an upgraded version